Marketing vocabulary standing in for a claim. Big verbs, no numbers.
Hype wordsDrag across · ← →waiting for a post
Brass weights: numbers, named examples, specificsBalloons: hype words, big and weightlessScale, lamp and dial: the reading, lower is betterEach post goes on the scale. Specifics are brass weights: they press the pan down and the scale's face reads them. Hype words are balloons: they fill the space above the pan and weigh nothing. A plain post is six weights; a hyped one is one weight and five balloons, so it looks bigger and weighs almost nothing. The scale streams its reading to the lamp, which pulses white while it weighs, then lights the score (blue below 40, yellow from 40, red from 70) and sends it straight to the dial. A squeegee sweeps the pan between posts and the dial drops back to zero.